Everyone is now building something with AI. Hardly anyone has anyone to show it to. Bluesky thinks it can fix the second half of that problem, and it announced as much at the Disrupt 2026 conference on Thursday.
The company has expanded Attie, its experimental AI platform, so that ordinary users can make websites, quizzes, games, polls and other interactive things, then share them with other people. Attie launched earlier this year as a way to build custom social feeds with AI. Feeds were apparently only the warm-up.
What Attie does now
The pitch is that people who could never have written this software themselves can now describe it and get it. Bluesky CEO Toni Schneider put it this way in an interview at the conference: think of it as "social vibe coding or vibe coding for your community."
The distinction he draws is between solo and group use. In his words, vibe coding today is mostly a single-user experience, and he wants people to build together or build for a group. That is the gap Attie is aimed at.
The mechanics, as reported:
- Prompt in, app out. You type a description and Attie generates the thing. One reviewer who tried it made a simple poll about Pokémon Red and Pokémon Blue, and it took a few minutes.
- Its own address. Finished apps get a custom link on the attie.site domain, with attribution to the maker at the bottom of the page.
- Your identity attached. Creators build under their ATProto identity.
- Suggestions from your profile. Attie will propose things you might want to make, based on your public Bluesky profile.
- Bring your own model. Users can plug in an AI model of their choice or use open-weight options.
The creations also live on the AT Protocol, the open foundation under Bluesky and the other decentralized social apps that together make up what the company calls the Atmosphere. So these are not trapped inside Bluesky's flagship app. They sit in the same ecosystem the app does.
What people have actually made
The Attie website currently features a handful of examples. There is a "Flappy Butterfly" that is plainly a Flappy Bird clone, a drum machine, a quiz, and an idle clicker about a celery man. The celery man is, one assumes, load-bearing.
The reviewer who tried it was measured about the results. The apps he messed around with were, in his words, pretty lightweight novelties, though he did like the drum machine. That seems a fair description of the category, and it is also roughly what Bluesky says it wants. Schneider's own framing is "lots and lots of these fun, small social experiences for your friends," and he added that we don't all have to communicate with the entire world all the time. A social network CEO arguing for less broadcasting is a mildly surprising position, but it fits the product.
The real product is the distribution
Building an app with AI is no longer the hard part. Getting a human being to open it is. Bluesky COO Rose Wang said as much: everybody is building, but the big question is who is using what gets built, because nobody has solved distribution. Her argument is that Attie comes with Bluesky's distribution, so what you make does not stand alone.
That is a sensible argument, with a catch the company does not hide. The network has 47 million registered users, but engagement has declined. Some people who tried Bluesky later went back to X. A large audience that mostly isn't showing up is a weaker distribution channel than the headline number suggests.
So Attie does double duty. It is a playground where Bluesky can try out AI-powered ideas, and it is part of a larger plan to revive activity on the network by concentrating on developers and communities in the coming months. Making small, shareable, group-oriented things is a plausible reason for people to come back. Whether it is a sufficient one is an open question the sources do not answer.
Private data is the other shoe
There is a second piece that matters for the community angle. Schneider said the protocol's forthcoming support for private data is the biggest request from developers. It is now in alpha testing, with a rollout planned by the end of the year.
This matters because a game or dashboard for a group of friends is awkward if everything on the underlying protocol is public. The sources do not spell out how private data will connect to Attie specifically, so that link is an inference and not a stated plan. What they do say is that both areas, developers and communities, are expected to get a boost from it.
Leadership context
Schneider is a former CEO of Automattic and a partner at True Ventures. He had been running Bluesky on an interim basis after Jay Graber stepped down as CEO in March to become chief innovation officer. He is now taking charge of the company more permanently as it moves into what the reporting calls the AI era. Graber's new title suggests the company wants someone whose job is to think about the next thing, and Attie looks like one candidate for it.
What to make of it
The idea is clean. Vibe coding has mostly been a private hobby, where a person builds a thing, admires it, and has nobody to send it to. Bluesky wants the output to be social from the start, with an identity, a link, a maker credit and an existing network attached.
The open questions are ordinary ones. The examples so far are novelties. Engagement on the network has slipped. Private data is still in alpha. None of that sinks the idea, but it does mean the distribution advantage is a promise at this point, not a result.
Still, there is something to be said for a social network that responds to waning attention by letting you build an idle clicker about a celery man for your friends. It is a small bet, which is, by Schneider's own account, the point.